Qualities That Make an E-Commerce Website Appear Unattractive
A customer is a person who purchases good and services. Nowadays, many customers buy goods over the internet. Ecommerce refers to trade on the internet. Online merchants have websites where they upload all the items and services they deal with together with their details. The first step of online purchase is creating an online account on the seller’s website. Then he/she fills an online order form which contains the customer details and details of the goods and services ordered.
Delivery of goods to the customer’s doorsteps is then done after the order is approved. The customer then makes payments after confirming that the goods he/she has received are the right ones. The nature of the e-commerce website determine the number of customers an online seller receives. The following are features of a bad e-commerce website.
An unappealing e-commerce website upset most customers. A website which is not eye-catching has few visitors. To make an e-commerce website appealing, make sure it is simple and has perfect designs. These features make an online website less eye-catching; poor navigation bar, poor themes, a lot of videos and images and bad fonts. You can hire a professional who is good in web design. In case you disregard this, you will definitely receive a low number of buyers.
Customers are set back by an unresponsive e-commerce website. Of late, it’s not only the desktop computers that can access the internet. Modern equipment such as laptops and smartphones can browse pages on the internet. The devices have different screen properties. A good e-commerce website should appear as original in all these devices. Some e-commerce websites alter the content when displayed on different devices. This frustrates visitors. Visit the Pixel Productions Inc. website to learn more about website optimization.
An e-commerce website with many pop-ups disappoints a lot of customers. On a website, adverts that appear suddenly and without being anticipated are known as pop-ups. There is nothing that disappoints as visiting a website but pop-ups prevent you from reading the content. An online seller is supposed to check and control the number of pop-ups.
A large website frustrates many customers. A website that takes longer to be displayed is a bad experience too many internet users. Mainly this is as a result of slow internet devices, poor network coverage and large websites. Large website content such as videos and images increase the time that a website uses to load. As an online seller, make sure your website has few of this large contents.
A boring website is unattractive. The following are features of a boring website; old fonts, poor themes, outdated images and poor designs among others. A good e-commerce website should be interesting.
To make more profit using your e-commerce website, consider the above things.