Three xiaowang tiankong888 quarter + advertising costs as much as $12.7 billion, enough to buy three HTC

samsung is how to overcome other Android ally, become the most powerful brand operators in this camp? Recently, from the telecommunication media research analyst Benedict Evans, a data, to some extent, explain the causes of this phenomenon.

Evans points out that samsung Q2 market push the budget of $12.7 billion. A number that is close to Google’s fees paid for the acquisition of MOTOROLA ($13 billion) at the same time, foreign technology media BI also pointed out that the figure is the total market value of 3 times HTC co., LTD.

there is no doubt that insane, samsung in marketing aspects. However, Evans comprehensive experience, points out that samsung marketing budget in the fourth quarter of this year to $4.5 billion.