Those “masturbation” escape media App type

the author: Ceng Rong

“type from the media or App media is masturbation escape.” Internet analysts xie wen shocked when the idea put forward four yesterday. Analysis about the media is too much, we will App type media carry out here, and see why they are “masturbation” escape.

the development of Internet, mobile Internet has greatly enriched the information dissemination way, the traditional newspapers, magazines, under the impact of the network media survival difficult, but the rise of new media, the media also accelerated the decline of traditional media. In this case, traditional media are under pressure to turn to new media channels and bow App is the most typical representative. The move from offline to online media App type can really into?

almost all the mainstream media has launched its official App, on a new way to obtain more mobile Internet users. It’s only wishful dream, however, on the one hand, traditional media brand advantage, the content of the original advantage in many App competition infinite narrow; App, on the other hand, it is unable to bring tangible income for traditional media, its operations can only become a burden.

zhejiang daily newspaper group’s media dream workshop last year issued a “traditional media news information class App application research report, the report summarizes the major drawback of the traditional media App: single source of information, content scope is not enough, don’t focus on the user experience, the characteristics of mobile terminal insufficient excavation, etc.

type App media more as an extension of the traditional media, in a single App content too little content widely available, homogeneity, the demand of users to download App type media is greatly weakened. With 360 mobile phone assistant as platform, we chose several traditional mainstream media, the downloaded data is as follows:

the southern people weekly downloaded: 81158 update time: 2013-04-07

the sanlian life weekly “downloads: 105542 update time: 2012-08-07

Vista look all downloads: 33162 update time: 2013-04-09

the first financial weekly downloaded: 10165 update time: 2012-08-14

caijing downloads: 46465 update time: 2013-02-01

the downloads of the Beijing news: 6669 update time: 2012-05-02

meaning Lin downloads: 164021 update time: 2013-01-29

in addition to the sanlian life weekly “and” meaning Lin “, the other has not been downloaded more than 100000. So, App on the mobile Internet media, is only in the “masturbation” escape, high, but had little influence.

source: sohu it