Su ning in the third quarter by turning losses ChengLiang point in financial investment

release in the first three quarters of earnings between Su Ningyun maker last night, according to data, the first 9 months the company business revenue of 80.143 billion yuan, up 10.65% from a year earlier, the main business revenue growth of 10.76% year-on-year, attributable to the parent company net profit of 625 million yuan. 1 – September e-commerce business sales of 16.172 billion yuan, up 69.23% from a year earlier.

but specific to the third quarter, the situation is not very good. Q3 of Su Ningyun business operating income of 24.61 billion yuan, down 2.5% year on year. Business before the profit into a loss, a net loss of 108 million yuan, lost 0,01 yuan per share.

Su Ningyun dealer said that the company’s performance changes of the reason is that during the reporting period, the company continues to advance online same price strategy, the resulting integrated gross margin fell; Due to company inventory size increase, compared to the asset impairment loss greatly increased; Companies take the initiative to adjust closed management don’t reach the expected storefront, resulting in increasing non-operating expenses.

in addition, su ning in its transformation in the Internet, including investment in manpower, logistics, technology, etc, increases the overall cost and expense. Data show that in the first three quarters of this year, management expenses grew by 16.33% year on year, operating profit fell 80.60%, profits fell 80.37% in total.

offline store

su ning on the one hand, take the initiative to improve the structure of storefront, inefficient, invalid storefront, upgrading the level of city, rich store function of improving shopping experience; September 1, 2013, the company opened chain 54, including regular store 48, tesco life four square shop, red children running two, adjust/closing store 150, chain net reduction by 96. 7-9 months, the company opened chain 26, including regular store 23, tesco life 1 square shop, red children running two, adjust/closing store 30.

on the other hand, carefully push the new open a shop, store layout, focus on perfecting the second and third quarter market key flagship store development, speed up the tesco life square opening. Using entities suning chain advantage, red child brand first opening entity stores in Beijing, wuxi, retail practice O2O fusion.

Online shopping

online, Su Ningyi purchase and sales accounted for continued ascension, 1 – sales income 16.172 billion yuan (including tax) in September, up 69.23% from a year earlier. In addition, the “red children” maternal and infant, cosmetics sales revenue (on January 1, 2013 – March 31, 2013) and “red children” open platform business, travel, prepaid phone, lottery, group buying virtual product sell combined size is about 2.8 billion yuan (including taxes, are not included in suning combined income statement).

in the third quarter, Su Ningyi purchase and sales of 5.56 billion yuan, up 30% from a year earlier, but fell 9.1%. However, online sales accounted for continued ascension, at the same time, companies continue to implement the advance online same price strategy, the resulting integrated gross margin fell to 15.21%, down 3.48% from a year earlier.

ChengLiang point in financial investment

results revealed that in the first three quarters of the company to increase investment, total investment 14.9 billion yuan to buy the bank financial products, the resulting investment activities cash outflow a 349.44% increase over the same period; During the reporting period, on the other hand, the company withdrew principal part due bank financial products and related financial revenues, making investment activities cash inflows up 115317.46% from a year earlier. Therefore, the company investment activities generated net cash flow of a 157.02% increase over the same period.

most expected full-year profit fell 90%

suning is expected in 2013, the year the company net profit fell 70% to 70%, between 267 million – 802.8 million yuan between, it is also because of the O2O mode and online same price pressure. Su ning said that at present is still in the Internet retail transformation into exploration, to later income growth and efficiency gains is optimistic.