map war finally open! Starting from the infighting between.
the first time:
15 August 28, 14 points, while baidu map official weibo suddenly announced that originally is 30 yuan baidu navigation permanent free version 2.0. Baidu said the relevant person in charge of navigation, on mobile Internet, free navigation software is the trend of The Times, charging the navigation software has both free turning pattern will be baidu navigation.
, the there is no doubt that is gold. Data show that in the second quarter of 2013 China mobile navigation market, gold navigation with 30. 7% of the first. More than 50% of the Gao Deying revenue from car navigation business. After nearly four hours, Scott navigation finally announced in 19 points for free.
The second back:
baidu map official said: “we decided to buy baidu before navigation users a full refund. A ndroid user refund process will be completed on September 30. IO S user can apply for a refund now.”
the personage inside course of study reviews said baidu finally sex Wolf.
what is the story behind the business? Hunters cloud network under the small make up to comb.
xiao yun established from baidu map split out became the first independent business, this means that the strategic position of the department.
the personage inside course of study to the huntsmen cloud network, said baidu split is to see the map of strategic position, in the mobile Internet usage scenario, the map will be regular project, flow entrance plus and geographic location information of the combination of a variety of business applications makes the market prospects are extremely attractive, map behind another gold mine. Recently, apple replacement to Google maps, for their own apple was a map to the user a complain, apple has therefore an apology. Event is also regarded as apple and Google for mobile Internet boss break time.
send force to baidu, robin li, what is behind the map?
apple on baidu, and prevent the
apple to provide Chinese users iOS 6 devices, including tablet, iPhone and ipod touch, the default search support baidu. At the same time, apple’s next generation desktop operating system, Mac OS X Mountain Lion Safari, will also add optional as Chinese users search engine baidu.
Apple’s decision to baidu is extremely excited, except in China has a large number of client (data showed 30 million m), will also win the brand reputation. Apple for multiple reasons to baidu search friendly as well. One is that due to the Google server moved to Hong Kong, the original Google search is quite unstable, harm the user experience. Second, from the global scope, Google will be one of apple’s biggest rival. Apple doesn’t want to continue to raise the Google search brand, raise a crocodile.
since apple will put baidu search is set to the default, why not put the baidu map is set to the default? The apple has multiple consider inside. One is that apple in China is originally built in Google maps, but Google maps of the licence has been long overdue by the Chinese government audit, which has caused considerable risk, no licence, it won’t work in China, apple more reluctant to hurt yourself. Second, in addition to the licence, Google the identity of the two-way merchants also for apple. Because Google is using gold map data in China. Now apple kicked Google, services provided by Scott directly, save intermediate link. And apple chose not to use baidu map is a conservative strategy, intended to guard against baidu map brands continue to do big, apple may have in China to consider as a map?
from apple’s co-operation, baidu got the experience. Baidu must strategically, with a global vision to look at the competition of mobile Internet, apple, Google and even future competition. Map is an opportunity.
ma zhou hidden behind gold
last November, Scott software formally appointed Zhou Hongyi Scott independent directors. This brings to the competitive map war more means.
cloud network think hunting, apple and marriage of gold must be let Zhou Hongyi happy, first of all, apple did not give baidu map opportunity, instead put all of the meat to all Allies gold, gold will benefit greatly. Second, search after remove sogou search, 360 map is seeking partners, obviously, gold is the most suitable candidate. That is definitely stronger in the future.
in baidu, sogou, SOSO in the context of the search market share, flow entrance battle map will be tragic. Zhou alliance gold strategic intent is obvious.
baidu in 360 with a channel advantage to a large share of later, never allowed to let 360 soldiers from the cut on the map. Map must be defend position.
jack ma, the investment in gold so much! Media Sun Shi had such comments: Scott and ali.
Scott need business grafting
as a company that started with B2B, Scott chose gradually transforming to B2C, CEO Scott software into wu was summarized as data to the platform to the entrance to the “triple jump”.
the first jump is map data. With navigation map data as the foundation and the core, and the third party, users and business data fusion in all walks of life, forming a system of big data. The second jump is opening up and cooperation. Scott has data, keep doing map service professional, neutrality and independence. To the third party partners with vertical open service platform, through the big data system, cultivate the whole ecosystem. The third jump is a client. This year on January 14, gold total map users has exceeded 100 million.
the first pick is Scott’s core competitiveness, basically there is no difficult transition. In the second jump, such as sina weibo, public comment has already begun to cooperation, etc.
the key is the third jump. Scott put forward client to break 200 million this year, the product into a real mobile Internet products, evolved from pure instrumental product service life of products.
Scott need to alibaba e-commerce capabilities, Scott to gives birth to commercial space.
map services become an important entry O2O industry chain has become a consensus. In ali the O2O map, cut into the map service is in the common sense. O2O of ali is not new. Shortly after its preferential tintin, ali choose investment in gold but is a city in the layout of the O2O again next.
ali had earlier in the group purchase, payment, price comparison, and layout of local life services. First pay treasure, including fast payment tools and platforms, such as through the online and offline payment link. In terms of group purchase, in 2010, alibaba launched bargain. In July 2011, ali capital led the group network. In comparison, launched a search sweep qr code comparison application “clean out” will, change application can query commodity price difference in both online and offline. Recently, ali overweight tintin is favorable. Earlier, in 2006, alibaba purchase word-of-mouth network, after on the basis of the integration of local life “taobao”, mainly provides the local business information and electronic coupon, group purchase, rental, 6 class services such as delivery and performance.
map it, Mr Ma is electricity O2O platform, Zhou Hongyi want flow entrance, and li both to take.
360 free mode has succeeded in domestic, trapping the more users will naturally have a way to make money. Baidu map the first rise up to free is poured over it. Although the gold map off-guard, although free gold shares after the inevitable plunge, inside short time inevitably affect the revenue, but such as ma and zhou ace, baidu map ideas must be able to understand, you are free, we shall get.