according to a recent study, now advertising trends, great changes have taken place, advertisers is generally believed that the value of online video advertising is much higher than traditional TV advertising.
in addition, the survey also showed that 75% of advertisers think online video advertising effect is good in the TV ads, by contrast, only 17% of people take the opposite view. Not only that, the new points out that compared with traditional “response to show” advertising, advertisers more emerging online video ads.
wrote: “the rise of digital video culture trend, drive the prosperity of the online video advertising market. Advertisers have the mood, in the United States to your ads increasingly popular online video.”
other results suggest that watching online video has become one of the main choice of Internet users, the number rose 23% year-on-year.
investigation report predicts, the digital video advertising revenue will reach $4.1 billion this year, up 40% year-on-year. In the second half of the network video and mobile video industry will show explosive growth, will be followed by mobile advertising and social media advertising “stuttering”. Compared with conventional reactive advertising and television advertising will encounter earnings slide blow at the end of the year.
however, advertisers need to pay attention to some important questions. EMarketer report pointed out that due to the complexity of online video advertising field situation, advertisers must analyze decided to advertising to the web site (including mobile Internet and social media), adopt what kind of propaganda way, measurement and advertising effect and so on.