Talking about the Internet and education, Wang Wei, the founder of A Plus Education, believes that at this stage China’s online education is at the stage of content accumulation. A lesson is good and the content is the key. Combining advanced science and technology with traditional teaching achievements is Current trends in new education.
A Plus Education is affiliated to Shanghai Aozhi Education Technology Co., Ltd., an online education service provider integrating AR, VR, big data, cloud computing, artificial intelligence and other science and technology. A-plus Education focuses on the education of junior high school and online education. It integrates 3D/AR/VR technology and education to transform traditional teaching achievements into highly efficient classroom content. It also provides simulations through artificial intelligence and the use of learning management systems to plan learning paths. 1 to 1 personalized teaching services. At present, the main courses of the platform include teaching in chemistry, geography and biology.
As for the business model, online C-end users’ direct payment for courseware content is one of the sources of profit for A plus education. On the other hand, B-end enterprises include secondary schools and educational institutions. Through the introduction of A-plus-education self-developed courseware in their channels, channel cooperation can be achieved, and the follow-up share can be divided according to the proportion of resources.
At this stage, products mainly focus on the needs of student users. While forming supporting products and services, they also build self-developed content supply chains. It is understood that since the product was formally launched in September 2017, the accumulated online users of A plus education have surpassed 100,000, and the retention rate for the next day has reached 17.8%. In addition, in the case of the iOS version, the A-plus-paid conversion rate reached 3%.
For the B-side channel cooperation, online A plus education has reached in-depth cooperation with more than a dozen application markets such as Xiaomi, Huawei, Backgammon and Tencent. For offline colleges and universities, A-plus-education cooperation institutions include Shanghai Middle School, Huanggang Middle School and Nankai Middle School.
It is worth mentioning that in terms of products, A plus education has five major advantages, which are as follows:
Gathering teacher education, 5 minutes to complete 45 minutes of knowledge. Each course of A plus education has undergone 21 experts, 36 processes, and 50 days of research and development. For each course, the team has preset 3 plans and has written nearly 20,000 words in teaching plans. Every word and every sentence next to it has undergone repeated scrutiny to ensure the high quality of lesson plans.
Smart 1 to 1 tutoring, high quality restore 1 to 1 teaching process. A plus education uses the most advanced educational technology in teaching, including artificial intelligence, AR, VR, big data, and cloud computing, to maximize learning efficiency.
Knowledge visualization reduces the incomprehensible theory in the course to 3D animation. A plus education develops courseware using the standard of making large-scale 3D animations. Each model uses a magnifying glass to deduct details. Each animation is adjusted by pixels to restore true knowledge details. For example, in the cell structure test of the biology course, students can identify the nucleus, mitochondria and other parts only by rotating the cell model by 360°.
The teaching philosophy of “teaching-learning-training-testing-evaluation” was introduced to complete closed-loop teaching. A plus education advocates the practice of introducing advanced teaching concepts to achieve online reduction.
AR Lab, restore experimental teaching scenarios. The traditional experimental classrooms were set up at regular intervals, students had few opportunities for practice and there were operational risks, and the overall teaching effect was poor. A plus education through the AR technology to truly restore the experimental teaching scene, allowing students to immersively operate and observe the experiment, which effectively improve the experimental scoring rate.
In addition, from research and planning, content production, technology research and development to post-market operations, A-Education has built a complete and independent content supply chain to increase the market competitiveness while ensuring high-quality products.
Wang Wei believes that education for the first time is a century-long plan, and education is a long-term career. The practitioners should maintain a good attitude, return to education itself, and do a good job in content accumulation and innovation.
A plus education revealed that the platform will be on-line physics curriculum at the end of March, and the post-A plus education will also be further developed in the direction of mathematics and science. In the next three years, the company plans to cover five disciplines on the product side, and develop to 500 sessions of wisdom courses; to achieve artificial intelligence teaching, real-time answers to 3,000 key teaching questions and full platform compatibility.
On the team’s scale, the current A plus education focuses on product research and development. The core team has more than 20 people, all from well-known companies such as NetEase, Tencent, Alibaba, Ogilvy, and New Oriental. Founder Wang Wei, a domestic AR solution expert.
At present, A has an education valuation of RMB 60 million and is looking for a 5-million-yuan Pre-A round of financing. The company transfers 8.3% of its equity, and the funds are mainly used for product R&D.