Google in the first quarter net profit of $3.35 billion up 16% from a year earlier

Beijing time on April 19, Google today announced first-quarter earnings, revenue of $13.97 billion during a period. Excluding traffic acquisition cost $2.96 billion revenue of $11.01 billion. Company in the first quarter net profit of $3.35 billion, $2.89 billion a year earlier, up 16% from a year earlier.

in the first quarter performance

in the first quarter ended March 31, according to us gaap, regardless of the deduction of traffic procurement costs (TAC, traffic acquisition costs), Google’s revenue of $13.97 billion, up 31% from a year earlier. Among them, the flow of purchasing cost of $2.96 billion, accounting for 25% of the advertising revenue.

according to general accounting rules, Google operating profit in the first quarter was $3.48 billion, 25% of the revenue; A year earlier to $3.39 billion, 32% of the revenue. According to the United States than gaap, Google operating profit of $4.22 billion, 30% of the revenue; A year earlier to $3.94 billion, 37% of the revenue.

according to general accounting rules, in the first quarter net profit of $3.35 billion, $2.89 billion a year earlier. According to the general accounting rules, in the first quarter net profit of $3.9 billion, $3.33 billion a year earlier.

in the first quarter, according to general accounting standards, earnings per share of $9.94, a total of 337 million shares of shares outstanding, compared with $8.75 us dollars, 330 million diluted shares outstanding shares. According to the United States than gaap, earnings per share of $11.58, compared with $10.08.

the United States than gaap, operating profit, operating profit margin by excluding equity incentive fees. Than in the United States general accounting profit, earnings per share, excluding the equity incentive and the costs associated with the tax revenue. In the first quarter, equity incentive related costs $681 million, $556 million a year earlier. Equity incentive related tax revenue was $148 million, $11800 a year earlier. The restructuring of the quarter, related to MOTOROLA mobility and related costs $66 million, related to tax revenue of $23 million. In addition, in the first quarter of 2013 from the continuous operation of net income of $22 million.

financial analysis:

revenue: in the first quarter revenue of $13.97 billion, up 31% from a year earlier. Google revenue (advertising and other) of $12.95 billion, 93% of the combined revenue of $10.65 billion a year earlier, up 22% from a year earlier.

Google’s website revenue (Google Sites Revenues) : Google has its own website revenue of $8.64 billion, accounting for 67% of total revenue. A year earlier to $7.31 billion, up 18% from a year earlier.

Google Network revenue (Google Network Revenues) : Google partner website revenue (through AdSense) of $3.26 billion, accounting for 25% of total revenue. In the first quarter of 2012, Google network revenue of $2.91 billion, year-on-year growth of 12% this year.

other revenue: other revenue of $1.05 billion in the first quarter, 8% of Google’s revenue. A year earlier to $420 million, up 150% from a year earlier.

international revenue: in the first quarter, on revenue of $7.1 billion, outside the United States accounted for 55% of total revenue in the first quarter of 2012 and the fourth quarter to 54% of the total amount of revenue.

to exclude foreign exchange risk management project related benefits, if the foreign exchange rate in the first quarter and the fourth quarter of 2012 was flat, Google’s first-quarter revenue will increase by $11 million. Exclude foreign exchange risk management project related benefits, if the foreign exchange rate in the first quarter, with the same period in 2012 was flat, so in the first quarter revenues by $110 million.

, on revenue of $1.39 billion from the UK, accounting for 11% of the Google revenue, with the same period in 2012. In the first quarter, Google through the foreign exchange risk management project benefit of $35 million, and $37 million in the first quarter of 2012.

paid clicks: when calculating the paid clicks, both in the AD clicks Google’s own web site, also including the AdSense partners. In the first quarter, paid clicks rose 20% year-on-year, rose 4%.

every click cost: the cost per click fell 4% year on year, fell by 4%.

flow purchasing cost (TAC) : flow of purchasing cost refers to the revenue, Google among partners in the first quarter to $2.96 billion, $2.51 billion in the first quarter of 2012. Traffic procurement costs account for 25% of the quarter of advertising revenue, with the same period in 2012. Traffic procurement cost is mainly paid to AdSense partners, in the first quarter of 2.28 billion dollars. In addition, there is 680 million dollars to pay for a specific distribution partners, provide direct traffic to Google site collaborator.

the MOTOROLA mobile revenue (and other) hardware: MOTOROLA mobile revenue of $1.02 billion, accounting for 7% of the quarter Google consolidated revenue.

other revenue cost: the so-called other camp harvest its owner if manufacturing, inventory related costs, data center operation cost, amortization of intangible assets, content, procurement cost, the cost of $2.98 billion in the first quarter, accounted for 21% of revenue from a year earlier to $1.28 billion, 12% of the revenue.

operating expenses: in the first quarter, Google’s operating costs $4.55 billion, 33% of the revenue. A year earlier to $3.47 billion, 33% of the revenue.

amortization expenses: expenses relating to intangible assets amortize acquisition in the first quarter of $315 million. $153 million of which related to the acquisition of MOTOROLA, $116 million is associated with Google, 37 million related to MOTOROLA mobility.

equity incentive: in the first quarter, the total cost associated with equity incentive for $697 million, $556 million a year earlier.

operating profit: according to the public accounting standards, Google operating profit of $3.48 billion in the first quarter, 25% of the revenue. $3.39 billion a year earlier, accounted for 32%. According to the non-public use accounting standards, operating profit of $4.22 billion in the first quarter, 30% of the revenue. $3.94 billion a year earlier, accounted for 37%.

Google operating profit: according to the general accounting rules, Google operating profit of $3.75 billion in the first quarter, 29% of Google’s revenue. A year earlier to $3.39 billion, 32% of Google’s revenue. According to the general accounting rules, Google operating profit of $4.4 billion in the first quarter, 44% of Google’s revenue. A year earlier to $3.94 billion, 37% of Google’s revenue.

the MOTOROLA mobile operating loss: in the first quarter, according to general accounting rules, MOTOROLA mobile operating losses of $271 million, accounts for 27% of MOTOROLA mobile revenue. According to the general accounting rules, MOTOROLA mobile operating losses of $179 million in the first quarter, accounted for 18% of MOTOROLA mobile revenue.

net profit: according to gaap, Google’s operating profit of $3.35 billion, $2.89 billion a year earlier. According to the general accounting principles, operating income of $3.9 billion in the first quarter, $3.33 billion a year earlier. According to general accounting standards, earnings per share of $9.94 in the first quarter, 337 million diluted shares outstanding shares, compared with $8.75, 330 million shares. According to the general accounting rules, in the first quarter earnings per share of $11.58, compared with $10.08.

interest: interest income and other income of 134 million yuan in the first quarter, $15600 a year earlier.

rate, effective rate is 8% in the first quarter.

cash flow and capital spending: in the first quarter, from continuing operations business net cash flow of $3.63 billion, $3.69 billion a year earlier. The season capital spending $1.2 billion a year. In the first quarter, Google’s free cash flow of $2.43 billion.

cash: to March 31, Google has cash, cash equivalents, short-term marketable securities of $50.1 billion.

employees: to March 31, the global total of full-time staff of 53891 people (including 38739 Google employees, 9982 MOTOROLA mobile staff, 5170 MOTOROLA Home staff), December 31, 2012, 53861 full-time employees