China mobile Hong Kong company was hk $90000 fine for send misleading marketing messages

the author: Zhao Jingjing

China mobile Hong Kong co., LTD., due to send misleading or deceptive marketing messages (SMS), 6 were communications authority of Hong Kong fine of hk $90000.

communications authority of Hong Kong office in August 2012, received a China mobile Hong Kong mobile service customer complaints, said China mobile Hong Kong sent SMS to promote its mobile services, misleading or deceptive statement, in violation of article 7 m of the telecommunications ordinance.

the complainant, said China mobile Hong Kong in July last year received SMS, propaganda and a mobile communication service plans, can according to the average monthly cost hk $57, appointing the local data and WiFi service. However, the complainant call China mobile Hong Kong hotline orders with the package, was told that must be purchased at the same time in hk $8 a month access the bell service. The complainant that the SMS statements misleading or deceptive.

China mobile said, the message should not be regarded as a separate propaganda tool, even if does not contain the terms of the detailed and complete, and does not constitute any omissions or misleading sales, because each SMS space is limited, can’t list all the details.

do think communications, SMS omissions issued to the customer to clarify must pay hk $8 a bell additionally a month for the service, ordinary people may be misleading, and believe that the package fee is hk $57 per month. So that the SMS misleading or deceptive, in violation of article 7 m of the telecommunications ordinance.