do exactly is an enterprise social efficiency or profitability important? Look in sina CEO Charles chao, is social benefit of the enterprise, and the path to profitability is the enterprise, “the social value of weibo is very big, far more than its current business value, this is I can feel a sense of achievement.”
in sina weibo launched, once a joke was doing the rounds: your fans, more than one thousand, is a group; More than ten thousand, like ten magazine, more than million, is the People’s Daily, more than one hundred million, is the China central television (CCTV). After initial enthusiasm, however, many people began to become calm and rational, for sina weibo, how to profit but also has been facing a dilemma.
in order to profit, sina also has carried on the exploration. Quietly launched in March of this year, sina weibo microblog reading several indicators, the user can see their weibo, the number of reading for sina, which finally let weibo show the possibility of a quantitative, but for some users, it is just a “digital cure” function. Earlier, sina weibo to kill widely user for grassroots large powder, shielding outside the chain, or less Let plagiarism by limiting speech, such as measures to limit the development of such accounts, and surf launched their new advertising system.
has 500 million registered users, however, these actions can make resources of sina weibo profit, is still an unanswered puzzle.
the following for chao esquire interview excerpt:
ESQ: for you, what is the meaning of business?
chao: by evolution to produce better products and services, meet the changing needs of people and improve the quality of life.
ESQ: why do you choose to be a businessman?
chao: it should be said that a is chosen. Maybe a bit of a gene, so also can do the job.
ESQ: in your life and business life, what is the most valuable advice you get, you can share with us?
chao: to serve the people, not for the service.
ESQ: do you think for contemporary China, the commercial value and significance of is what?
chao: to promote innovation, and enhance resource use efficiency and economic efficiency.
ESQ: what makes you feel a sense of accomplishment? Can give you an example?
chao: work and efforts to create value for others or society. Such as the social value of weibo is very big, far more than its current business value, this is I can feel a sense of achievement.
ESQ: most recently let you think is the problem?
chao: recent often think of a question is, do what is an enterprise social efficiency or profitability important? Perhaps is social benefit of the enterprise, and the path to profitability is the enterprise, both indispensable.
source: Mr Fashion