according to apple’s 2013 earnings, according to apple’s revenue growth, but profits have declined. This is because the apple to factors such as r&d cost increase. However, apple in the field of r&d investment compared with its competitors, is dwarfed.
, according to apple to apple, this fiscal year is used for research and development (R& D) the cost of $4.5 billion, last year, up 32% year-on-year ($3.4 billion) in 2012.
however, if we carefully analyze, research and development costs only accounted for 3% of apple’s total revenue. And this number and Microsoft, samsung, Google and other rivals, is “trivial”. The following is a part of the cost of the technology used to develop the Internet company:
Microsoft: in the year to now, the research and development costs $10.4 billion, accounting for 13% of the total revenue in the company;
Google: in the year to now, the research and development costs $5.8 billion ($2012 in 9.8 billion);
samsung: research and development costs $10.5 billion in 2012.
amazon: in the year to now, the research and development costs $4.7 billion, more than the $4.6 billion for research and development for all of last year.
at the same time, apple is not only due to the rising cost of r&d spending increased this year, the following three entries is also the cause of the apple falling profits:
for promotional cost $100 million more than last year, 2013, accumulated in the place such as newspapers, television, network advertising costs $1.1 billion;
employs 7500 employees more than last year;
stock repurchase expense rise from $10 billion to $60 billion.
pictured above is one of the apple 17 different soundproof room is apple’s r&d spending.