Apple’s r&d spending surge, but still far less than Google and samsung

according to apple’s 2013 earnings, according to apple’s revenue growth, but profits have declined. This is because the apple to factors such as r&d cost increase. However, apple in the field of r&d investment compared with its competitors, is dwarfed.

, according to apple to apple, this fiscal year is used for research and development (R& D) the cost of $4.5 billion, last year, up 32% year-on-year ($3.4 billion) in 2012.

however, if we carefully analyze, research and development costs only accounted for 3% of apple’s total revenue. And this number and Microsoft, samsung, Google and other rivals, is “trivial”. The following is a part of the cost of the technology used to develop the Internet company:

Microsoft: in the year to now, the research and development costs $10.4 billion, accounting for 13% of the total revenue in the company;

Google: in the year to now, the research and development costs $5.8 billion ($2012 in 9.8 billion);

samsung: research and development costs $10.5 billion in 2012.

amazon: in the year to now, the research and development costs $4.7 billion, more than the $4.6 billion for research and development for all of last year.

at the same time, apple is not only due to the rising cost of r&d spending increased this year, the following three entries is also the cause of the apple falling profits:

for promotional cost $100 million more than last year, 2013, accumulated in the place such as newspapers, television, network advertising costs $1.1 billion;

employs 7500 employees more than last year;

stock repurchase expense rise from $10 billion to $60 billion.

Via:

pictured above is one of the apple 17 different soundproof room is apple’s r&d spending.